Privacy and Cookie Policy

PRIVACY POLICY

Effective Date: 01 April 2023

At Fields Living, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, https://www.fieldsliving.co.uk. We process personal data in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

Please read this Privacy Policy carefully and contact us if you have any questions.

1. About Us

Fields Living is a limited company registered in England (Company No. 12402177).

  • Registered Address: The Old Court House, London Road, Ascot, England, SL5 7EN

  • Trading Address: 17 Hanover Square, London, W1S 1BN, United Kingdom

  • Data Protection Officer: Zahid Alauddin

  • Email: query@fieldsliving.co.uk

We are members of the UK Association of Letting Agents (UKALA), On the Market, The Tenancy Deposit Scheme (TDS), and The Property Redress Scheme (PRS).

2. What This Policy Covers

This Privacy Policy applies only to your use of our website. It does not extend to any third-party websites linked from our site. We recommend you check their privacy policies before submitting any personal data.

3. What Is Personal Data?

"Personal data" refers to any information that can identify you directly or indirectly. This includes, but is not limited to, your name, contact details, IP address, and any identifiers collected via cookies or analytics tools.

4. Your Rights

Under the Data Protection Legislation, you have the following rights:

  • To be informed about how we use your data

  • To access and request a copy of your data

  • To correct or update your data

  • To request the deletion of your data

  • To restrict or object to our processing of your data

  • To withdraw consent at any time

  • To request data portability

  • Not to be subject to automated decision-making or profiling

To exercise any of these rights, please contact our Data Protection Officer using the contact details provided in Section 10.

5. What Data We Collect

Depending on your interactions with us, we may collect the following data:

  • Identity and contact data

  • Financial and transactional data

  • Employment information (if you apply for a job)

  • IP address and device/browser data

  • Communication preferences and marketing data

  • Sensitive personal data (with explicit consent)

We may collect data through:

  • Direct interactions (e.g. web forms, emails, job applications)

  • Third parties (e.g. property portals, payment providers, referencing services)

  • Automated technologies (e.g. cookies, analytics)

6. How We Use Your Data

We only use your personal data when permitted by law. Common uses include:

  • Providing services and responding to enquiries

  • Fulfilling contracts with you

  • Legal and regulatory compliance

  • Marketing (where permitted)

  • Recruitment

  • Improving our website and customer experience

We retain your data for as long as necessary for legal, operational, or business purposes. This includes retaining some data for up to 7 years after our last interaction.

7. Data Security and Storage

We store your data securely in the UK or the European Economic Area (EEA). We implement appropriate technical and organisational measures to protect your data, including:

  • Limiting access to data on a need-to-know basis

  • Training staff on data handling and confidentiality

  • Encrypted communications and secure servers

  • Breach notification protocols

8. Sharing Your Data

We do not sell your data. We may share your data with:

  • Service providers (e.g. IT, CRM, referencing, marketing platforms)

  • Professional advisors (e.g. lawyers, auditors)

  • Regulatory bodies or government agencies

  • Third-party platforms (e.g. Facebook, Google for marketing purposes)

  • Counter parties in your transaction (e.g. landlords, tenants, buyers, sellers)

We will only share your data when we have a lawful basis, such as your consent, contractual necessity, legal obligation, or legitimate interest.

If data is transferred outside the UK or EEA, we ensure it is protected by adequate safeguards, such as approved contractual clauses.

9. Accessing Your Data

You can request a copy of the personal data we hold about you by submitting a subject access request (SAR) to our Data Protection Officer. Requests are free unless manifestly excessive or repetitive.

We aim to respond within one month, or up to three months for complex requests. You will be informed of any delays.

10. Contact Us

For questions about this policy or your data, contact:

  • Data Protection Officer: Zahid Alauddin

  • Email: query@fieldsliving.co.uk

  • Post: The Old Court House, London Road, Ascot, England, SL5 7EN

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email. Please check this page regularly for updates

COOKIE POLICY

Last updated: 04 June 2025

1. Introduction

This website (https://www.fieldsliving.co.uk) uses cookies and similar technologies to distinguish you from other users. This helps us to enhance your experience and improve our site by better understanding how it is used.

By continuing to use our site or by clicking "Accept" on the cookie banner or selecting your cookie preferences, you are agreeing to the terms outlined in this Cookie Policy.

If you do not agree to the use of cookies, please stop using our site immediately or adjust your browser settings accordingly.

2. Definitions and Interpretation

In this Cookie Policy:

  • “Cookie” means a small file placed on your computer or device when you visit a website.

  • “Cookie Law” refers to the Privacy and Electronic Communications Regulations (PECR) 2003, and where applicable, the UK General Data Protection Regulation (UK GDPR).

  • “Personal data” means data relating to an identifiable person, as defined in the UK GDPR and the Data Protection Act 2018.

  • “We/Us/Our” means Fields Living, a company registered in England under number 12402177 with registered address at The Old Court House, London Road, Ascot, SL5 7EN.

3. Information About Us

  • Site Owner: Fields Living Ltd

  • Registered Address: The Old Court House, London Road, Ascot, England, SL5 7EN

  • Data Protection Officer: Zahid Alauddin

  • Contact Email: query@fieldsliving.co.uk

  • Memberships: UK Association of Letting Agents (UKALA), OnTheMarket, Zoopla, The Tenancy Deposit Scheme (TDS), The Property Redress Scheme (PRS)

4. How We Use Cookies

We use both first-party and third-party cookies for the following purposes:

4.1 Types of Cookies Used

  • Strictly Necessary Cookies: Essential for core site functionality (e.g. login, navigation, submitting forms). These cannot be disabled.

  • Analytics Cookies: Help us understand how users interact with the site to improve functionality and user experience.

  • Functionality Cookies: Remember user preferences and settings.

  • Targeting/Advertising Cookies: Track your browsing to serve more relevant ads.

  • Third-Party Cookies: Set by service providers (e.g. analytics, social media, marketing).

  • Persistent Cookies: Remain on your device between sessions.

  • Session Cookies: Removed when you close your browser.

4.2 First-Party Cookies

  • Cookie Type: Strictly Necessary
    Purpose: Enable key functions (e.g., login, booking)
    Strictly Necessary: Yes

  • Cookie Type: Analytics & Performance
    Purpose: Improve experience based on usage data
    Strictly Necessary: No

  • Cookie Type: Functionality
    Purpose: Store preferences like screen size
    Strictly Necessary: Yes

  • Cookie Type: Advertising
    Purpose: Personalise ads and measure campaigns
    Strictly Necessary: No

4.3 Third-Party Cookies and Data Sharing

We may share data with third-party service providers for the following reasons:

  • Shared With: Buyers / Sellers / Tenants / Landlords
    Purpose: Facilitate property transactions
    Data Shared: Contact, ID, DOB, property info

  • Shared With: Service Providers
    Purpose: Utilities, inventory, maintenance
    Data Shared: Property and contact info

  • Shared With: Marketing Partners
    Purpose: Mortgage, advertising, conveyancing
    Data Shared: Contact, DOB, property info

4.4 Analytics Services Used

We use cookies from the following providers:

  • Google Analytics (_ga, gid, dc_gtm) – monitor site behaviour

  • Hotjar (_hstc, hubspotutk, ajs*) – heatmaps, user activity tracking

  • Salecycle (__cfduid, _fbp) – personalised experiences

  • Inspectlet (_insp*) – session recording for improvement insights

5. Consent and Cookie Control

5.1 When you first visit our site, a cookie consent banner will appear.

5.2 You can manage or disable cookies via your browser settings:

5.3 Note: Disabling some cookies may limit site functionality.

6. Advertising & Targeting Partners

These third-party partners may set cookies:

You may opt out of personalised advertising here: https://adssettings.google.com/

7. Changes to This Cookie Policy

We may update this policy occasionally. Updates will be posted here and are binding upon publication. Please review periodically.

8. Contact Us

For questions about cookies or this policy, contact:

Fields Living
The Old Court House, London Road, Ascot, SL5 7EN
query@fieldsliving.co.uk

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